Darwillisms

From the Darwillisms blog: “New year marketing resolutions? Who needs them?”

From the Darwillisms blog: “New year marketing resolutions? Who needs them?”

From our post at the Darwillisms blog: “This is the time of the year when marketing columnists and bloggers look back at the year prior and make predictions for next year. These articles can range from the banal to the inspired. Writers make their bread-and-butter getting traffic and page views, so there’s an incentive to(…)

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Drawn to our DMA exhibit like a magnet, from the Darwillisms blog

Drawn to our DMA exhibit like a magnet, from the Darwillisms blog

Darwill will be exhibiting at the DMA 2013 conference, Oct. 12-17, at McCormick Place West, Chicago, Ill. As we mentioned last time, Darwill specializes in producing high-quality, cost-effective print materials in the sheet-fed and digital-print markets. In particular, Darwill features the high-speed Oce ColorStream 3500 six-color press, one of a few North American printers with this high-speed, roll-fed printer. The(…)

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Making a splash at the 2013 DMA conference, at the Darwillisms blog

Making a splash at the 2013 DMA conference, at the Darwillisms blog

Darwill is going on the road this month, but not too far. We’ll be exhibiting at the DMA 2013 conference, Oct. 12-17, at McCormick Place West, Chicago, Ill. As you know, Darwill specializes in producing high-quality, cost-effective print materials in the sheet-fed and digital-print markets. Our product offerings include data acquisition, email appends, integrated marketing services, production workflows, custom print(…)

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Mobile marketing is maximizing returns for Ace Hardware, at the Darwillisms blog

Mobile marketing is maximizing returns for Ace Hardware, at the Darwillisms blog

As marketing is becoming more and more digital, the place for digital substitutes for traditional techniques is analyzed. Coupons are a tried-and-true method of engaging customers in a retailer’s offerings, but there are drawbacks: store clutter, printing costs, paper waste and other aspects. Also, when redeemed, the retailer doesn’t obtain any worthwhile data to fine-tune(…)

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Cruising the Coupon Wave, a post on the Darwillisms blog

Cruising the Coupon Wave, a post on the Darwillisms blog

From our post on Darwillisms,  the Darwill Inc. blog: “Coupons have long been a key marketing tool of retailers. As retailing has become more digital, tactics to engage and to reward loyal customers have expanded. Groupon, LivingSocial and other deal sites have grown, while QR codes provide mobile opportunities. Coupon clipping, however, continues to be the choice(…)

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Making the right connections: A Darwillisms blog post

Making the right connections: A Darwillisms blog post

From our post at Darwillisms, the Darwill Inc. blog: “In today’s multifaceted multimedia world, marketers have a daunting array of challenges facing them. More than just coming up with taglines and logos, marketers must create content engaging users and inspiring them to action. “The challenge is spanning that content across various platforms. We’ve all seen(…)

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