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Making a splash at the 2013 DMA conference, at the Darwillisms blog

Making a splash at the 2013 DMA conference, at the Darwillisms blog

Darwill is going on the road this month, but not too far. We’ll be exhibiting at the DMA 2013 conference, Oct. 12-17, at McCormick Place West, Chicago, Ill. As you know, Darwill specializes in producing high-quality, cost-effective print materials in the sheet-fed and digital-print markets. Our product offerings include data acquisition, email appends, integrated marketing services, production workflows, custom print(…)

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Mobile marketing is maximizing returns for Ace Hardware, at the Darwillisms blog

Mobile marketing is maximizing returns for Ace Hardware, at the Darwillisms blog

As marketing is becoming more and more digital, the place for digital substitutes for traditional techniques is analyzed. Coupons are a tried-and-true method of engaging customers in a retailer’s offerings, but there are drawbacks: store clutter, printing costs, paper waste and other aspects. Also, when redeemed, the retailer doesn’t obtain any worthwhile data to fine-tune(…)

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Exclusive Kodak Alaris interview at Kiosk Marketplace

Exclusive Kodak Alaris interview at Kiosk Marketplace

From our post at KioskMarketplace.com: Earlier this month, the Eastman Kodak Co. completed the sale of its personalized imaging and document imaging businesses to the U.K. Kodak Pension Plan — a move ensuring the Kodak brand continues on with kiosks and consumer film. The new $1.3 billion company, Kodak Alaris, is staffed by experienced Kodak executives who know(…)

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Latest project: The Best Retail Customer Experiences 2013

Latest project: The Best Retail Customer Experiences 2013

One of the recent InfoCircle projects was providing text for the The Best Retail Customer Experiences 2013 report, published by Networld Media Group. Here are the details, from the Networld Media site: “Find out which retailers came out on top in areas such as customer service and online experience. Consumers also weigh in on apps, online(…)

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Cruising the Coupon Wave, a post on the Darwillisms blog

Cruising the Coupon Wave, a post on the Darwillisms blog

From our post on Darwillisms,  the Darwill Inc. blog: “Coupons have long been a key marketing tool of retailers. As retailing has become more digital, tactics to engage and to reward loyal customers have expanded. Groupon, LivingSocial and other deal sites have grown, while QR codes provide mobile opportunities. Coupon clipping, however, continues to be the choice(…)

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Making the right connections: A Darwillisms blog post

Making the right connections: A Darwillisms blog post

From our post at Darwillisms, the Darwill Inc. blog: “In today’s multifaceted multimedia world, marketers have a daunting array of challenges facing them. More than just coming up with taglines and logos, marketers must create content engaging users and inspiring them to action. “The challenge is spanning that content across various platforms. We’ve all seen(…)

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Photo kiosk observations: A vendor’s view, at KioskMarketplace

Photo kiosk observations: A vendor’s view, at KioskMarketplace

From our post at KioskMarketplace.com: Larry Adams, the senior vice president of Storefront.com, said photo kiosks still struggle to overcome a few archaic notions. Many kiosk vendors are striving to greatly simplify their UI and workflows, but this may actually be a hinderance to retailers. Today’s consumers are well-versed in kiosk usage, and are willing(…)

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